Internal Environment: resources and capabilities

Read the documents and materials provided in ‘Materials’, ‘Part 2’.

Analyse the industry context of the company, considering both the competition and the other forces, and discuss the attractiveness of the industry. Refer to the theories and frameworks presented in Week 7 and 8 and apply them to the specific case.

You may find more that one industry i only need you to analyse 1

once you have completed internal anaylsis i then was you to enrich the answer by discussing one of the topics

Hypercompertition (Week 7, Section 6.2)
analysis of the exit barriers (Week 8, Section 2.3)
the presence of strategic groups (Week 8, Section 10)

Only use the resources attached.
Good solid argument is required with refrences from the case study
Critical essay is required

THIS IS STRICT GUIDANCE

This question gives you the latitude to devise a solid industry analysis. It encompasses the contents of Week 7 and Week 8. The first step is to identify the industry relevant for the analysis. The company may operate in more than one industry, but you are required here to select and analyse only one industry as indicated in the materials. Take your time to read the materials before proceeding in the analysis. Week 7, Section 1 gives you guidance on how to proceed in the analysis. Then, in your answer it is important to assess the type of competition of the industry, identifying the type of industry and its features. You can use the Excel template in Week 7, Activity 7.7 and the data provided on the market shares in TMA 02 to calculate the concentration indexes to discuss their values (see Section 4) and the lifecycle phase the industry is in (see Section 6). A fundamental part of the answer is the analysis of the six forces which is the focus of Week 8. You can follow the guidance in Section 8 to structure your answer and use the PowerPoint file provided in Activity 8.5 to prepare a diagram of the six forces.

You may want to enrich your answer by selecting one of these topics according to their relevance to the case provided: hypercompetition (Week 7, Section 6.2), analysis of the exit barriers (Week 8, Section 2.3), the identification of the type of industry according to the entry barriers (Week 8, Section 5.1), the analysis of the entry barriers (Week 8, Section 5.2) and the presence of strategic groups (Week 8, Section 10). You do not need to focus on these topics, but selecting and discussing one of them will attract more points.

A good answer to this question presents a detailed picture of the industry supported by data and reflections and details the outcomes of the analysis in a final paragraph.