Porter’s Value Chain
Write a 2,000-word essay titled ‘Reflective analysis of the internal business environment’. In your essay, respond to the following tasks:
1. Describe the Value Chain Model proposed by Porter (1985).
2. Choose and describe a business familiar to you which operates in the UK.
3. Use the Value Chain model to examine the internal environment of your chosen business. Focus on only the relevant primary and/or supporting activities for the chosen business.
4. Reflect on the usefulness of the Value Chain Model in helping you understand the internal business environment of your chosen company.
Cover page
• Introduction (i.e. aims of the essay and a brief overview content; approx. 100 words)
• Value Chain Model (i.e. response to Task 1; approx. 400 words)
• Company (i.e. response to Task 2; the heading should be the name of the company that you will be describing here; approx. 300 words)
• Internal environment (i.e. response to Task 3; you may add subsections here; approx. 600 words)
• Reflection on Value Chain Model (i.e. response to Task 4; approx. 500 words)
• Conclusion (approx. 100 words)
• References
