Marketing plan

1. 25-35 references
2. choose 1 marketing plan from 4
3.follow the structure in the attachments
4.Harvard Referencing Style – Cite Them Right 10th Edition

With reference to the case study “KidZania: Spreading Fun around the World”
1. Critically appraise the company’s current internal and external environments, clearly identifying the firm’s current competitive and market position. This section just needs to be a brief review of the research you have conducted during the seminars.

2. As a result of your analysis in task 1 above, evaluate, justify and recommend appropriate marketing strategies for the company, to sustain its competitive advantage in the future and address the issues highlighted in the case. You may decide to support a particular option from the four strategic alternatives identified in the case. You also have the opportunity to make additional suggestions and critically evaluate to enhance the chosen option.3. Develop an appropriate marketing plan to implement your chosen strategy.

3.The report should encompass a thorough analysis of the Company together with recommendations for future marketing strategies to secure opportunities and anticipate threats. The report must integrate appropriate strategic marketing theory and frameworks as well as utilise appropriate illustrative material.

You should operate as if you were an external marketing management consultant. It is expected that you will pursue a professional approach to the report.
Weighting: Task 1 = 20%, tasks 2&3 = 80%.