Analyse the industry context of the company, considering both the competition and the other forces…
Read the documents and materials provided in ‘Materials’, ‘Part 2’.
Analyse the industry context of the company, considering both the competition and the other forces, and discuss the attractiveness of the industry. Refer to the theories and frameworks presented in Week 7 and 8 and apply them to the specific case.
This question gives you the latitude to devise a solid industry analysis. It encompasses the contents of Week 7 and Week 8. The first step is to identify the industry relevant for the analysis. The company may operate in more than one industry, but you are required here to select and analyse only one industry as indicated in the materials. Take your time to read the materials before proceeding in the analysis. Week 7, Section 1 gives you guidance on how to proceed in the analysis. Then, in your answer it is important to assess the type of competition of the industry, identifying the type of industry and its features.
