For this project, students will develop a new hotel concept and critically analyse to make a GO or NO-GO decision on the project.

Managerial Accounting and Financial Analysis

Assessment: Feasibility Study

• Assignment overview:

For this project, students will develop a new hotel concept and critically analyse to make a GO or NO-GO decision on the project.

• Overall aim:

The objective is to conduct market studies and assess the feasibility of a proposed hotel development

Your group is required to identify the location and find either a piece of empty land on which the hotel can be built or an existing building, which can be renovated and repositioned as a luxury lifestyle hotel. Upon selecting the land or the existing building, legal and administrative domain, in particular, zoning, license, and building codes, needs to be examined.

The chosen land choose is an abandoned theme park, in Maggie Valley in the United States.

From that place we are building a 5 stars romantic hotel called « Nid d’amour ».

• Format:

The written report should be organized in the following structure:

Introduction
Market Area Characteristics
Project Site and Area Evaluation
Competition Analysis
Demand Analysis
Recommended Facilities and Services
Estimates of Operating Results and NPV Analysis Conclusion

HOWEVER, AS IT IS A GROUP WORK, ONLY THE DEMAND ANALYSIS (1000 words) PART NEED TO BE DONE AS THE OTHER MEMBERS HAVE DONE THE REST.

Please see attached the other parts done from the other, if this can help you understand better the project.

• Description of the Demand Analysis part:

Demand Analysis: This section of the report is the pivotal section of a feasibility report. The analysis should be focused on identifying target markets and analysing each segment’s unique characteristics, needs and wants: the survey needs to be conducted. Furthermore, the target segments terminology needs to be developed based on their behavioural characteristics and the future demand potential for each market segment needs to be quantified (1,000 words).

Introduction: 100 words

Market Segmentation (350 words)

Identification of the number of markets and market segments

Trends in each market segment

Characteristics of the market segments

Multiple Occupancy

Length of stay

Seasonality

Price Consciousness

Room Demand Estimates /Stabilized Year (200 words)

                     Current Situation

Occupancy Forecasting

Restaurant demand (200 words)

Hotel guest, area residents

Banquet and meeting rooms

Other Demand (100 words)

Recreational facilities, gift shop, other

Conclusion: 50 words

To help you to do this part I uploaded several files:

• The full project of the other member parts
• Maggie Valley STR Report
• Maggie Valley Pipeline
• One Article about the stabilized year
• One Article about the Ramp Up Performance
• An example of how to do this part as from page 33 to 38 in the « Understanding Feasibility Studies »
• An example of how to do this part from page 62 to 73 in the « One Hotel Feasibility Study » document
• To help us with this project we also did a survey, That I uploaded to you with all the answer “All the Survey Result graph data” document, to help you answer all questions.
• Regarding the survey I also uploaded an excel shit called “Romantic Greenhouse Responses” with all the answers that concerned this part and who will help you for the Identification of the number of markets and market segments, Trends in each market segment and Characteristics of the market segments part

Please be aware that using graph, tables and survey data is needed to do this all this project part on the Demand Analysis.

Use of APA referencing, approximatively 7 high quality sources are needed.