Marketing plan

Marketing Plan
Chinese Company ANTA entering Egypt

-Present and justify a set of SMART international marketing objectives for the selected country-market, supported by clear justifications linked to your market analysis and findings in Task One.
In an attempt to benefit from the selected African market country, a set of smart international objectives has been set. The SMART objectives will be attached with the integration of marketing strategies, financial, communication and distribution to ensure the success of the brand in Egypt. The SMART objectives include:
– Develop and market ANTA Sports intends to develop new business with one importer in Egypt by July 2020.
– Lead the development of sports shoes. Be the reference in footwear for young adults in Egypt.
– Offer a quality product with a high degree of involvement with consumers.
– Bet on innovation as the main engine in the development of new products.
– Stimulate creativity and self-realization of consumers.
– Satisfy a latent need in consumers that has not yet been satisfied by any product.
This set of SMART objectives are supported by a market analysis done previously, which showed how Egypt is an ideal country for international expansion. ANTA Sports at the moment has around12,000 stores in China and is present internationally in countries like Russia, UAE, Saudi Arabia, Pakistan, Singapore, Vietnam, Malaysia and present in in the Africa in two countries; Zimbabwe and Nigeria. As the company is already present in these African countries, after a rough and fine marketing study in between Egypt, Morocco and South Africa. Egypt seemed to have an accessible market.
The government in the Egypt is consistently supported the reduction of Trade barriers, it possesses a lucrative market for targeting export and it also presents great potential due its large population, the marketing in the country is still emerging.

-Identify and critically evaluate the suitable options for market entry modes. Then, select and justify the best entry mode that would help your organisation to secure competitive advantage.
Identify and discuss potential segmentation and describe your target customer segment(s).
-Discuss the overall Branding for your company/product/brand in this new cross-cultural setting and establish the positioning in the new market.

-Present, discuss and justify the marketing mix decisions which would be effective and efficient in reaching your target customer segment(s) and achieving your branding.