Transformation of the Advertising Industry

Prompt: Explain the dramatic transformation of the advertising industry starting in the 1920s. How did advertising change? WHY did it change? Which famous thinker is responsible for the change? How does this “new way” of thinking affect how you write a TV commercial? What are some deep desires you can appeal to when you’re writing a commercial?

Instructions: Each essay should have a mixture of personal opinion and analysis, class discussion and/or class powerpoints, direct quotes from the textbook, direct quotes from online articles, paraphrasing of sources (textbook or online articles). Make sure you LINK to the online articles you’re quoting. Make sure you include the PAGE NUMBER (IN PARENTHESES) of the textbook you’re quoting. AND HIGHLIGHT EVERY LINE OF YOUR ANSWER ACCORDING TO THIS COLOR SCHEME…

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Color-code:
Red: Personal opinion and analysis

Orange: Directly quoting online articles–INCLUDE THE LINK!

Green: Paraphrasing a source (textbook or online article–INCLUDE THE LINK/PAGE NUMBER)

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