Profile of Amazon
Write a profile of the company Amazon and what they do, highlighting any particular aspects of the company that give them some sort of competitive advantage or ‘uniqueness,’ and /or any hot current issue(s) the firm may be facing. Also take this time to present and analyze the vision and mission of your firm per class discussion. Finally, try to find information relating to their general competitive profile. Some categories to consider include, but are not limited to:
• Company Profile (a basic straightforward outline of what your company does, not the entire history)
• Assessment of Vision/Mission
• Industry/Primary Competitors
• Key Products
• Identifiable Customer Segments (if your firm sells directly to consumers)
• Success to Date (a brief statement of their performance over a significant period of time
• Hot Current Issues (maybe a hot product, excelling competitor, very bad corporate news or some such per your discretion), etc. or anything else that you believe is important
Use Section Headings in the Paper
