business research

Individual Assignment #1 The Value of Marketing Information

Two to Three Pages Long (excluding title and reference pages)

There are three individual assignments in this class. This is the first of those three individual assignments.

In this paper discuss the value of marketing information/research. This paper is to be two to three pages long, double spaced, use APA headings, citations and reference page. The paper will give three solid examples of something valuable that marketing research could bring to an organization based upon the textbook readings and independent research.

The paper will have four Level One Headings: Introduction, Analysis, Conclusion and Reference section. The Analysis section will have three layers of analysis. This is the process for completing this assignment:

Review what marketing can do to help business to be more successful.
Write an outline (not turned this is just to help you write more clearly) of what your paper might look like:
Value of Marketing Research

Introduction (write this last)

Analysis (write this first)

Marketing research can bring any organization value. Below are three examples from the textbook of ways that marketing research can bring value to a company.

Example1 (two to three full paragraphs with one seven to ten word citation from the text)

Example 2 (two to three full paragraphs with one seven to ten word citation from the text)

Example 3 (two to three full paragraphs with one seven to ten word citation from the text)

Conclusion (write this before the introduction but after the Analysis section)

Reference Page

After you write the Outline take some time and sit down and write the paper. After the paper is completed be sure that all of your work meets APA standards.

Follow all APA heading guidelines

Headings

https://owl.english.purdue.edu/owl/resource/560/16/

Image result for apa headings

APA in-text citations

https://owl.english.purdue.edu/owl/resource/560/02/

These are two examples from the above website (notice the period GOES OUTSIDE OF THE PARENTHESIS):

According to Jones (1998), “Students often had difficulty using APA style, especially when it was their first time” (p. 199).

Jones (1998) found “students often had difficulty using APA style” (p. 199); what implications does this have for teachers?

APA Reference page

https://owl.english.purdue.edu/owl/resource/560/06/

APA Sample Paper

https://owl.english.purdue.edu/media/pdf/20090212013008_560.pdf