Case Analysis – Yushan Bicycles: Learning to Ride Abroad
(I have attached pictures of the case and accompanying notes) 3 pages max DOUBLE SPACED: In preparing the case analysis, first skim the case to get the big picture. Then, read the case carefully and follow these guidelines: Put yourself in the shoes of the key decision maker Define the key issues Analyze the case data, applying concepts from the readings/lectures Generate alternative solutions Analyze and evaluate alternatives based on established criteria Choose and justify a preferred alternative Plan how to implement your decision Organize the case report well; write in an appropriate style
Some questions to answer or help:
1. What is the motivation behind Yushan’s expansion abroad? How effectively is it achieving its internationalization strategy?
2. What do you think of James Hamilton’s objectives for Yushan Australia (YA)? How well do they fit Yushan’s internationalization strategy?
3. What is the source of YA’s financial shortfall and operating problems?
4. How should Zonghan and Hamilton resolve their differences? What actions should they take to improve YA’s performance?
