Weekly Quiz #2 Section B: Short Answer
Please watch Part 1 (‘Happiness Machines’) & Part 3 (‘There is a Policeman Inside All Our Heads…’) from Adam Curtis’ THE CENTURY OF THE SELF to help you answer the questions in the Short Essay section.
Make sure that your Short Essay is typed with a minimum of 8 sentences
What questions do I have to answer for the Short Answer section in Weekly Quiz #2?
Who was Edward Bernays and what was his relationship to Sigmund Freud? What did Edward Bernays discover about the relationship between his uncle’s perceptions of intrinsic human behavior and the practice of consuming products?
What were Edward Bernays’ contributions to the U.S. war effort as a propagandist serving U.S. president Woodrow Wilson? How were Bernays’ techniques used by advertising firms to sell products to the U.S. American masses, particularly in the magazine, film and fashion industries?
According to Part 3 of THE CENTURY OF SELF, what were the origins of VALS (Values and Lifestyles Strategy)? What did this research reveal about the relationship between human behavior and consumerism? What claims does the documentary make about VALS and its likely effect on the decision of voters to elect Ronald Reagan as President of the United States – do you agree or disagree?
