Beauty Industry

Students should read periodicals throughout the course of the semester. Those can include any news source – newspaper, magazine, online article (from an accepted news source). Students should choose a particular company that is covered in the news, and create their own case study. Students need not choose an issue that is currently in the news, and may choose an issue that a company has dealt with in the last one (1) year. The case study may concern either good news or bad news. The written case study should (a) synthesize the topic of the news article, utilizing skills learned in class, and include (b) discussion of the problem or occurrence, (c) background of the company, (d) relevant law (generally) if applicable, (e) the key players at the company, (f) the company’s approach to the issue and internal or external communication about the issue, and (g) whether the student believes the approach of the company was effective or not based on what has been learned in this course. Please cite your news source, and any research sources you refer to. Proper format should be . used. Case study papers should be no more than four (4) pages, double-spaced, 12-point font, one-inch margins. The purpose of this assignment is to both (a) strengthen writing and analytical skills as you evaluate a company’s attention to a good or bad news item; and (b) allow you an opportunity to practice and strengthen oral communication and business presentation skills – important skills in the business world. It is vital that a manager have the ability to write clearly on a topic, and then present a rational, clear and effective oral report or presentation on that topic – perhaps to convince others to take action or to refrain from taking action.

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