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1. In her discussion of rhetorical analysis, Carroll notes, “The rhetorical situation is just the beginning of your analysis, though. What you really want to understand is the argument—what the rhetor wants you to believe or do and how he or she goes about that persuasion” (52). With this in mind, share an interesting example of rhetoric that you encounter on a daily basis.

2. In the article, Carroll examines a PSA from Ad Council in great detail. The close analysis of an ad is an excellent way to practice rhetorical analysis. Think of an advertisement that you find particularly well-crafted and effective. (This can be a commercial, billboard, print, or online ad.) Discuss the strengths of the ad. Why do the appeal(s) made in the ad work so well? If possible, include a link to an online version of the ad to help support your discussion.

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