open ended
this paper is about PIMS INC
What are we especially good at?
What do our competitors fear about us?
What helps us close sales with new customers?
What aspects of our organizational culture are especially helpful to us?
What could put us out of business if we’re not careful?
What really bothers our customers about us?
What does everyone agree we need to improve?
What do newcomers to our organization think we need to improve?
What new products or services are our customers asking for?
What weaknesses do our competitors have that we can exploit?
What emerging technologies could assist us?
What unmet needs in the marketplace can we take advantage of?
Where are our costs increasing the fastest?
What is our biggest category of customer complaints?
What legal or regulatory issues have the potential to cripple us?
Where do we need more knowledge and training?
