test
1)Explain how a marketing department adds value to the leadership of an organization. Please answer in short answer/paragraph style and discuss the special skills/knowledge marketing has that is valuable to a company’s organization.
2)Identify at least five (5) environmental trends that are impacting one of the below industries. (Please choose only one). Identify the trends and discuss how they are impacting the industry. Identify the category the trend falls within, Demographic, Cultural, Business and Technology, Government/Policy, and Economic.
Answers will be graded on your understanding of the environmental analysis. Please write your answers in short answer/paragraph form. You will be graded on grammar, spelling, etc.
Select One Industry:
Physical Retail Locations (Brick and Mortar)
Restaurants / Food Prep
Airlines
3)For this question, you will be partially completing a competitor analysis for Citibank. Please consider the personal banking product offering by Citibank and answer the below questions. In order for questions o be accurate they must be factually accurate, or accurate to the best of your knowledge of the company (based on its public perception), written in complete and grammatically correct sentences and comprehensive.
Who are the competitors of Citibank? Who do you think are their primary competitors and that they compete against most heavily? Who are additional competitors but are less competitive? List 2 strengths and 2 weaknesses of each competitor. Are there are emerging trends that are creating new competitors with similar or alternative product offerings? How strong or weak are the competitors? Are they investing in any new technology or products? If yes, explain. What do you think will be the impact?
What do customers and prospective customers think of competitors? What resonates with customers from competitors? What do they do better? What do they do worse? How do they differentiate their product and brand? For Citibank and 2 competitors explain what you believe customers perceive of their brand.
Are there any functional business strategies between Citibank and its competitors? Do any operate their businesses differently? Explain. How do customers react to the differences?
