This assignment has two parts.
Part 1: Describe the factors that contribute to the success or failure of a new product, service or brand. In other words, What are the marketing reasons that might cause the failure of a product, service or brand? you can find this in Chapter 10.
Part 2: watch a brief video on 10 Marketing Failures. The URL is https://www.youtube.com/watch?v=hxRqKgjD3vY&feature=emb_logo
In a word document list each product, company or brand and describe the situation and what lessons can be learned from each failure. This should be around 3 sentences for each
For example: Was it a messaging issue? product name? quality issue? Product Design? perceived benefit to the consumer, inability to see changes in technology. What was the failure and how could it have been avoided
12 pt font, double spaced, no more 1.5 – 2 pages max
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