What questions do you have about the overarching Unit 5 assignment? Although not due until the end of the class, it is important that you begin planning for this project early in the course. What are your initial thoughts about how you will approach this assignment? Explain.
Using the product you chose in Unit 1 discussion board, List two features of the product and assess how they transform into benefits for you; determine consumer behavior towards your product as compared to their current behavior towards your competitor’s product. Discuss how the product fits your lifestyle or psychographic.
Based on Maslow’s Hierarchy of Needs, what level of need will your ‘improved’ product meet? Explain.
Draft a mission statement for your product and set three (3) specific applicable marketing goals which you would like to meet in your marketing strategy.
here is my unit one discussion
(Societal marketing contains the actions taken by companies to pay back to the community in which it is working. From the beginning of its operations in the USA, LUKOIL Company has played an active part in the social life of the country. In 2015-2016, the company supported the children Museum in Houston which is a certified place of out of school education. These funds are used to enable needy families in taking part in education. Young people from the city are invited to be entertained by a story or theatre performance. In 2015, the company sponsored the energy day festival in Houston which has been considered one of the largest family events hosted by the city. The event presented a large number of projects in an open-air environment. The company supported Russian cultural festivals in the years 2012 and 2014. The festival was organized by the Russian American Cultural Heritage center which has become a platform to educate people about Russian culture (LUKOIL, n.d.).
The product selected is a mobile phone which is in the maturity stage of its lifecycle. Companies are bringing in more and more changes in their products so that there is no decline in their sales and sales revenues. Apple and Samsung are the leaders in this market. The mission statements of these companies are as follows:)
and here is unit 5 assignment
What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath assignments (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?
Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing, distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your mission statement and goals and what type of target audience would your pricing objectives likely to positively affect.
Detail how you will use customer relationship management to ensure loyalty to your product and the brand.
What role does technology play in supporting your customer relationship management plan?
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