Persuasive Speech Outline

TIME LIMIT: 2 MINUTES

PURPOSE: Select a charity(mental health charity for this one) or philanthropic issue of your choice and convince us all to donate to/take action for that cause. Carefully research and analyze a topic, create and deliver a persuasive speech, effectively use ethos, pathos, and logos, and stimulate, convince, or actuate audience members that they must act in the name of your cause/charity.

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EVALUATION:
 Did you have an interest in your topic that was evident?
 Did you adjust the information to fit the audience knowledge level?
 Did you establish a problem or need?
 Did you offer a clear and convincing solution?
 Was your residual message clear and developed?
 Did you use ethos, pathos, logos?
 Did you stimulate/convince/actuate the audience effectively?
 Were your arguments and reasoning cogent?
 Did you use Claim–Evidence–Warrant?
 Was the speech organized and easy to follow?
 Did you use internal summaries and transitions?
 Did you appeal to and quote at least two outside sources during your speech?
 Did you anticipate and address counterarguments?
 Was your voice/body and gestures effective?

The Goals of Persuasive Speaking

(1) CONVINCE
I want each member of my audience to agree that…”
Convincing initiates a new conviction where previously no conviction, or a faulty conviction, existed.

(2) STIMULATE:
“I want each member of my audience to feel more strongly that…”
Stimulation fans a belief into a passionate conviction

(3) ACTUATE:
“I want each member of my audience to do…”
Actuating moves people to act upon a conviction.

The Means of Persuasive Speaking

THE THREE GREEK MEANS OF PERSUASION
(1) ETHOS:
The relational appeal to the audience: What right do you have to speak? On what moral authority do you speak? How are you credible and impartial—but interested and passionate? To what other authorities can you appeal? How are you dressing/speaking in order to give yourself credibility?

(2) PATHOS:
The emotional appeal to the audience: How does your tone and conveyed interest come across to the audience? What careful diction choices or ideas and images do you convey that make the audience feel emotions that make them want to agree?

(3) LOGOS:
The intellectual appeal to the audience: What numbers, facts, and statistics can you warrant to prove your claim? What faulty logic in the counter-arguments can you break down to show the audience your sound reasoning?

The Research
Once you identify your cause, do a little research about it. Pick your favorite two to three separate academic/reputable sources and use them to find facts, anecdotes, ideas that support the idea you want to prove. You must provide one quote from each of the three resources. Be careful not to offer vapid, sophomoric analysis that is simply restating what was already said (Support the sea lions because sea lions need our help), generalizing (my aunt volunteers at a bee farm; all people should), bifurcating (either donate or be a jerk)—or any form of non sequitur (Bob makes great burgers. He has top ratings on Yelp. You should donate to his Aquatic Protection Foundation).

Transitional Devices

Metabasis consists of a brief statement of what has been said and what will follow. It functions as a transitional summary that links sections of writing together. This provides great clarity by keeping the discussion ordered and focused in the reader’s mind.

• Now that I have made this catalogue of swindles and perversions, let me give another example of the kind of writing that they lead to. –George Orwell

Procatalepsis, by anticipating an objection and answering it, permits an argument to continue moving forward while taking into account points or reasons opposing either the train of thought or its final conclusions.

• It is usually argued that if the government gets out of the mail delivery business, small towns like Podunk will not have any mail service. The answer to this can be found in the history of the Pony Express . . . .

Hypophora consists of raising one or more questions and then proceeding to answer them, usually at some length. A common usage is to ask the question at the beginning of a paragraph and then use that paragraph to answer it. Hypophora can raise questions which you think the reader obviously has on his mind. And, hypophora can be used as a transitional or guiding device to change directions or enter a new area of discussion.

• What behavior, then, is uniquely human? My theory is that… (H. J. Campbell)

Persuasive Speech Outline

INTRODUCTION:

A. Attention Getter:

B. Relevance/Importance: Establish a problem or need

C. Credibility Statement: Prove yourself to be a reliable and credible source

D. Claim: stimulate/convince/actuate to do what? + Residual Message

(You will have 2 body sections)

BODY SECTION 1:

A. Section Claim:

B. Information/Illustrations: Info/visuals/ explanation/counterarguments/OUTSIDE SOURCE

C. Concluding statement: Wrap up information and refer back to topic sentence

TRANSITION: METABASIS, HYPOPHORA, PROCATALEPSIS

BODY SECTION 2:

A. Section Claim:

B. Information/Illustrations: Info/visuals/ explanation/counterarguments/OUTSIDE SOURCE

C. Concluding statement: Wrap up information and refer back to topic sentence

TRANSITION: METABASIS, HYPOPHORA, PROCATALEPSIS

CONCLUSION:
a) revisit your residual message,
b) reinforce need or value of your topic,
c) ways that this information can be applied or appreciated with respect to the life of the individual listener (make it real or call to action)

DON’T FORGET ETHOS PATHOS LOGOS (integrate into all aspects and sections of the speech)

DON’T FORGET to appeal to and quote at least two outside sources during your speech.

Evaluation

SPEAKER __________________________
COMPONENT SCORE
RESIDUAL MESSAGE/THESIS
stimulate convince actuate
1— 1.5 — 2

ESTABLISHED RELEVANCY/INTEREST/PROBLEM
WITH AN ATTENTION-GETTING INTRODUCTION
1— 1.5 — 2
ORGANIZATION EASY TO FOLLOW
INTERNAL SUMMARIES & TRANSITIONS
1— 1.5 — 2 — 2.5 — 3

CONCLUSION: REVIEW AND RELEVANCY
AM I STIMULATED, CONVINCED, OR ACTUATED?
1— 1.5 — 2

APPEAL TO TWO OUTSIDE SOURCES
2 — 2.5 — 3

MAIN POINTS: CLEAR & PERSUASIVE
DOES THE PROPOSAL SOLVE THE PROBLEM?
2 — 2.5 — 3

COUNTERPOINTS: ANTICIPATE & ADDRESS
2 — 2.5 — 3

ETHOS
1— 1.5 — 2

PATHOS
1— 1.5 — 2

LOGOS
1— 1.5 — 2

VOCAL QUALITY
1— 1.5 — 2

GESTURES/CARRIAGE/BODY
1— 1.5 — 2

EYE CONTACT
1— 1.5 — 2

TOTAL SCORE
_____________
30

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