Sports Drink (a soft drink is designed to restore energy during or after

Business Report- No more than: 3,500 words, excluding appendices and references
– NO PLAGIARISM. BUSINESS REPORT MUST BE UNIQUE.
– PLEASE FOLLOW THE INSTRUCTIONS

You are a business consultant, and were approached by a client organisation from one of the following industries which operate in both UK and China

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Sports Drink (a soft drink is designed to restore energy during or after sporting activity or strenuous exercise)

The client organisation would like to see: a comparison of the chosen industry’s performance in both countries between 2010 and 2019; the potential reasons (such as economic and the other) for the differences or similarities; a comparison of major competitors’ market size changes in each country over the same period; the potential reasons that some competitors did better than others; and your recommendation with regard to whether or not to expand in both or either of the two countries.

Note:

Data is available on Mintel and Passport
The format for the work is a business report.
You should include at least 10 references (including journal articles, books, reports etc.)

Assessment Criteria (The actual assessment components for this assignment)
Criteria
Present the size of the chosen industry in both countries with relevant data since 2010
Identify two same factors from political, economic, social, technological and international trade over the specified period at national and international level which influenced the industry size in both countries.
Recognise how recent macroeconomic and financial development influences the industry chosen in both countries.
Achieve clarity, good structure and coherence and provide adequate referencing of sources using Harvard format

This assessment is testing Module Learning outcomes Tick if tested here
LO1 Demonstrate an ability to recognise the dynamic business environment of different countries v
LO2 Demonstrate an ability to investigate and explain international and global aspects of the business environment v
LO3 Demonstrate an ability to explain and comment on the impact of recent macroeconomic and financial developments on business v

Additional information for students
The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies, and develop your academic skills including a guide to academic referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx
Your module guide and course handbook contain additional and important information regarding;
• The required referencing style for your assignment.*
Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module.
• Submission of your work
• Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook
• Extensions on submission dates *
• Additional support *
• Academic conduct with regards to cheating, collusion or plagiarism *
• Links to appropriate sources of relevant information

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