‘Seeing equality and diversity’: A Visual Analysis

The work should be word processed. Font size should be between 11 and 14 and
‘easy to read’ e.g. Calibri, Arial, Times New Roman. Line spacing should be between
1.5 and 2 with (approx.) 4 cm margins all round. The Header must include the
student number and the Footer must include a page number
What particular
features of the
image are
generating your
assumptions?

Why did you
choose this image
as representing
something about
E&D at work?

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Do you think this
image reinforces
or challenges
stereotypical
assumptions?

What opinions
could a viewer
draw from this
image in relation
to E&D at work?

Who is likely
to see this
image?

Grade Criteria
80+ Exceptionally insightful analysis showing a highly advanced level of
understanding. Likely to be based on a novel choice of image
and/or E&D context, with extensive additional reading and
research to support sophisticated points made either about the
way the image is ‘working’ on the viewer, the dimension of E&D
discussed, or both.

Instructions and information applying to coursework assessment 1
specifically: ‘Seeing equality and diversity’: A Visual Analysis
essay
This is an individual assignment and carries 25% of the module mark. It covers
learning outcome 3 for the module: collect and synthesise relevant information
related to equality and diversity issues.
The aim of this short essay assignment is to get you think about where our
understandings of difference come from. Our exercise in the introductory workshops
in teaching weeks 1 and 2 highlighted how we make assumptions about people’s
characteristics based on a stock of social and cultural ‘knowledge’ and this has
implications for how we might act and think in a workplace setting. This assignment
continues that idea by asking where does that ‘stock’ come from? In particular this
assignment focuses on one important source, the images of people at work that
circulate in mass news, entertainment and social media.
What you are required to do:
1. Find an image online that portrays something about equality and diversity at work
to you. Copy or download the image and paste it into a document. Directly
underneath, add the reference for the source where you found it.
2. After your chosen image, write 1000 words critiquing how it portrays equality
and/or diversity issues at work. Prompts to help you do this are given below.
References are not included in the word count.
3. Upload your document as a PDF through the link on the unit Moodle page by the
deadline of 23:55 Monday 9th March 2020.
Guidance/ FAQs
 Your work will be graded using the marking criteria below – please familiarise
yourself with the requirements and ask if you are unsure.
 You should include academic references to support your discussion, based on
the material introduced in the module so far and the materials on visual analysis
provided for you. Work that includes references to your own, additional research
into the topics raised, will be graded more highly (see criteria below).
 The lecture in teaching week 4 gives further advice on this assignment. There are
readings and resources in the ‘Assignment 1’ folder in the assessments area on
the module Moodle site, and also an explanatory video about the assignment
from Sam Warren.
 You can choose any image you like. What’s important is that it ‘speaks’ to you
about some kind of equality/ diversity at work (E&D) issue – positively or
negatively, it doesn’t matter.
21 | P a g e
 The image must connect to something related to the workplace. It’s OK to choose
an image that address an E&D issue outside the workplace, but you must clearly
show how this affects factors to do with work and/or the management of
organisations.
 You will find it easiest to Google for terms such as ‘sexuality in the workplace’,
‘gender quality at work’, ‘ethnicity and the workforce’ and so on – pick something
from the module topics that interests you and see what you find.
 Make sure you visit the actual site, or report / article, where the image appears in
its original setting – this is what you should include as the source, not the search
engine.
 It could be a photograph, cartoon, meme, drawing, graphic, for example.
 It could show people at work, or be an image that was included in a report or
story about E&D at work issues.
 You can take it from any media source, for example: broadcast news site such as
BBC, broadsheet or tabloid newspapers, images circulated on Facebook,
something you have found on a company’s website, or the documents available
there, a stock photo from an image-house such as Getty images, even a still from
a YouTube movie – be creative!

Recommended general texts
Herring, C. and Henderson, L. (2015) Diversity in Organizations: A Critical
Examination, New York, Routledge. US-based book, but still useful.
Mensi-Klarbach, H. and Risberg, A. (2019) Diversity in Organizations: Concepts and
Practices, Basingstoke, Macmillan. 25% discount available on this from the
publisher’s website if you enter discount code AC25.
Sayed, J. and Ozgilbin, M. (2019) Managing Diversity and Inclusion: An International
Approach, 2
nd ed., London, Sage. This arrived immediately before publishing this
handbook; we haven’t had a chance to evaluate it properly yet. It covers almost
everything this module does, and would be worth considering purchasing. The
international approach to the topic is useful.
Warwick-Booth, L. (2018) Social Inequality, 2
nd ed., London, Sage. A thoughtful
analysis of contemporary social divisions. Actually covers almost all of the topics
on the module

This is my image
https://www.bbc.co.uk/news/business-35991852

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