Consulting Report on the Self-heating fast food in China
Scenario: You work for a consulting firm that specializes in international market entry strategy for corporate clients. Your firm is the market leader in strategy for emerging economies, utilizing a variety of proprietary computer simulation programs for conducting PEST analyses. Given your excellent reputation in the business, your team has been assigned to conduct a PEST analysis and to provide market entry recommendations for ABC Co. You will write a report for your client.
1/ Analysis PEST Profile
a. Assess the political situation in China country, such as the type and stability of the government.
b. Assess the economic situation in China country, including information such as the size of the economy, per capita income, and any information relevant to ABC’s business.
c. Provide a summary of the social and cultural aspects of the country, such as level of education, and any other factors relevant to ABC’s business.
d. Assess the level of technological sophistication in China country, such as Internet access and any other factors relevant to ABC’s business.
2/ Market Entry Recommendations:
Given your assessment of the investment climate (costs, benefits, risks), what market entry strategy, i.e., modes of entry, would you recommend to ABC Co.? Provide reasons. The recommendations section should be the most substantial component in the report.
1. Application of theoretical concepts (Reference textbook: Hill, Charles W. L. & Hult, G. Tomas M. (2019) International Business: Competing in the Global Marketplace, 12th Edition, McGraw-Hill. ISBN: 9781260390049)
2. Quality of references (Source Guidelines: Quality references include library sources, such as the journals mentioned in the readings section of the syllabus. You can find relevant databases for articles, news, and country data online in the International Business Subject Guide of the Martin Luther King Library at: http://libguides.sjsu.edu/bus187)
3. APA style with in-text citations
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