PART A coursework of a maximum of 3,500 words (75% of overall grade)
Programmers Inc. is a software house that currently writes bespoke software for various clients across a range of industries. This is lucrative but requires continuously searching for new clients.
To secure alternative cash flow, the company has decided to produce a piece of software that will sell directly to end-users.
You have been hired to advise on the best strategy to take in this endeavor
In 3,500 words produce a report detailing the following: (USE THE RETAIL INDUSTRY FOR SUPERMARKETS IN THE UK SUCH AS TESCO, SAINSBURY’S ETC…)
1. Identify an industry that has potential as a market for software. Discuss why it is an underdeveloped market.
2. Describe a business model that would be most suited to exploit this industry.
3. Examine the potential pitfalls and hurdles in this industry.
4. Identify the current major players and consider potential competitors.
5. Discuss recent changes that might make it the right time to sell software in this sector.
6. Review regulatory or ethical issues which will need to be dealt with when operating in this industry.
You must critically research and apply in your coursework relevant academic theory and sources, course concepts and frameworks and industry material, fully referenced using the Harvard system.
PLEASE SEE ADDITIONAL FILES AND USE ALL THE FILES ADDED
THERE IS A MARK SCHEME PLEASE USE THIS AND GO FOR THE HIGHEST MARK
PLEASE USE THE LECTURE SLIDES/SEMINAR SLIDES AND MOST IMPORTANTLY THE READING LIST
PLEASE REFERENCE EVERYTHING CORRECTLY
PLEASE COMPLETE PAPER ON TIME
PLEASE DO NOT USE SOURCES FROM ANY LOCKED SITES OR ESSAY WRITING SITES
PLEASE ONLY USE SOURCES FROM ACADEMIC SOURCES, RELIABLE SOURCES AND UNLOCKED WEBSITES
PLEASE ADHERE TO ALL INSTRUCTIONS VERY STRICTLY
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