BUS 402 Week 5 final Project

It is a three-year (recent) strategic plan on ExxonMobil corporation. The strategic plan must future-oriented, describe ExxonMobil history and its 4P’s (products, price, and promotion), examine ExxonMobil mission statement and access its impact on its firm’s activities, explain ExxonMobil current situation in the market (industry, market, and general environment analysis), Add ExxonMobil SWOT analysis (strengths, weaknesses, opportunities, and threats), evaluate areas that offer opportunities, choose three areas from ExxonMobil SWOT analysis and access why the areas you have chosen are essential to ExxonMobil strategy plan, summarize the results of your environmental San and Porter’s 5 forces, evaluate the degree to which they aid in conceptualizing ExxonMobil competitive position in its marketplace, access ExxonMobil international performance in light of cultural barriers, monetary exchange rates, and political instability, assess the financial performance and condition of ExxonMobil, operational budget: research and assess ExxonMobil operational budget, assess the performance indicators, in your analysis, be sure to include profitability ratios relevant to your analysis’ debt to equity ratio, debt to assets ratio, based on the data, evaluate the overall current financial condition of ExxonMobil, support your analysis by referring to ExxonMobil data, create a three-year end trend analysis, assess how your operational budget analysis affects your three- year strategic plan, recommend an organizational structure in terms of the organizational design as defined in Abraham (2012) section 2.6. Assess the impact of the strategic plan on ExxonMobil culture, create measurable core to four areas addressing any contingencies associated with the strategies you are recommending and prioritizing them according to ease of achievement and time to completion, recommend marketing positions and opportunities for growth in your strategic plan, add specific language to the strategic plan to instructor

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