Apple Case

Answerthe following questions that address key issuesinthe Apple Computer, 2015Case. Your finalpapershould be no more than1600words (typed, double-spaced, 12-point font, 1-inch margins). Any charts, figures, graphs, etc. shall be placed at the end of the document and do not count against the word count. You mustinclude appropriate references (in-text citations & works cited), thepaper’s word count, and a documentation/honor statement. As always, you must document all sources, citations (including your text & the case). You do not need to restate the case. Instead, you should clearly present an analysis for each question. You are encouraged to use charts, tables or other attachments, as appropriate, to explain and support your positions/claims. Your answers should carefully consider topics and models discussed in the course (see Chapters 1-12). This is an individual effort assignment. Papers are due via Turnitin.comprior to the beginning of class on the day it is due. AUTHORIZED RESOURCES:Case Study and Textbook. Optional -additional company related research. Complete documentation (citation) is required.
QUESTIONS AND POINT VALUES (Note: 10pts will be allocated for writing and format):

1.What, historically, have been Apple’s competitive advantage? (25points)

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2.Analyze the personal computer industry. Are the dynamics favorable or problematic for Apple? (30points)

3.How sustainable is Apple’s competitive position in smartphones?(30Points)

4.Evaluate Apple’s strategy for Apple Watch? Has Tim Cook taken the right approach? Would you suggest any course corrections? (25points).

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