a critical report on brompton bikes

You are analyst working for PricewaterhouseCoopers (PWC) in their London offices and have been asked to prepare the following report:

1. Critically evaluate the key emerging issues & industry trends in the global cycle industry (25%) (Approx. 600 words)
2. Undertake a critical competitive analysis of Brompton compared to its’ competitors in the sector using appropriate strategic concepts & tools (35%) (Approx. 800 words)
3. Summarise the industry and company specific issues Brompton face from late 2019 onwards and how they might respond to ensure sustained strategic performance (20%). (Approx. 600 words)

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After a brief introductory paragraph(approx 100 words):

1: Focus on establishing 5-6 key emerging issues and trends and ensure you support these with good research and analysis.

2: Go on and address the company specific issues and compare to some key competitors

3: The final question is your conclusion/recommendations.

To score a mark around 80- 100 these are required
An outstanding piece of work: All assessment criteria have been met at an exceptionally high standard.
• Displays exceptional initiative, creativity, sophistication and originality.
• Provides insightful analysis.
• Demonstrates originality and rigour of argument.
• Shows independent synthesis of ideas and understanding.
• Demonstrates reflexivity and critical analysis to generate transformative solutions/responses.
• Demonstrates substantial independent research.
• Communicates complexity clearly and succinctly with excellent standard of presentation.

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