For this assignment you will have to read the IKEA Case Study in Chapter 6 of Fundamentals of Strategy (I have attached a pdf version of it here) and answer the four questions.
To successfully complete this assignment you will have to read Chapter 6 – Business Strategy & Models from Johnson et al. Fundamentals of Strategy. Suggested length is 200 to 300 words per question.
1. Identify where (in their value system) and how IKEA have achieved cost leadership.
2. Identify how IKEA have achieved differentiation from their competitors.
3. Explain how IKEA tries to ensure that their ‘hybrid’ strategy remains sustainable and does not become
4. How would you explain IKEA’s business model in terms of value creation, configuration and capture?
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