In this assignment, you will explore the international marketing of a U.S.

In this assignment, you will explore the international marketing of a U.S. restaurant. You
will explain how the company addressed the socioculture, political, legal, and ethical
challenges in any of the countries in which it operates.
Instructions:
 Choose a favorite restaurant that operates internationally. McDonald’s, Subway,
Dunkin’ Donuts, Kentucky Fried Chicken, IHOP, or Applebee’s all operate in
multiple countries or you can choose a different restaurant that you know
operates outside of the U.S.
 Referencing any non-U.S. country in which the company operates, explain the
challenges that the company faced in the areas below. For example, if you chose
McDonald’s, you can address sociocultural challenges they faced in India and
political challenges they faced in Russia; the countries can be different while the
company remains the same.
o Socioculture
 Regional tastes affecting the menu. Include a link or image of the menu
reflecting how the company addressed the local tastes of the region.
 Cultural etiquette, customs, and protocols
o Political
 Local, regional, or national political considerations
o Legal
 Laws or legal customs different from those in the U.S.
o Ethical
 Environmental issues
 Safety standards
 Workplace conditions and policies
LSC105 – Elements of Organization
Unit 3 Assignment
Requirements:
 APA format using the template you created in CIS112.
o Times New Roman, 12 pt font
o Double-spaced
o Normal margins
 500-750 word count, excluding the title and reference pages.
 Include at least 2 references used to find the information.
 For each reference on your references page, provide the following:
o Author
o Title
o URL
For example:
Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online
Periodical, volume number(issue number if available).
Retrieved from http://www.someaddress.com/full/url/

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