Business Research on McDonald’s Company

This is a very thorough business research paper on McDonalds Company. Please read the attached rubric before bidding.

Your paper will be in APA format, cite your references within the paper and at the end of the paper. Here is what the paper should look like (remember to use headings and subheadings for each section in your paper):
a. Cover Page
b. Abstract
c. Introduction
d. History
e. Internal Analysis
i. Resources, Capabilities and Core Competencies
1. Resources
a. Describe the firm’s tangible and intangible resources (for example, its facilities and corporate culture, respectively) represent sources of capabilities.
2. Capabilities
a. These capabilities (teams or bundles of resources) represent sources of core competencies.
b. When exploited and nurtured (and valuable, costly to imitate, rare, and non-substitutable), core competencies are potential sources of competitive advantage.
3. Core Competencies
a. If a firm is able to use its core competencies to achieve a competitive advantage, it will achieve strategic competitiveness and earn above-average returns so long as competitors are unable or unwilling to imitate them successfully.
ii. Sustainable Advantages
1. Identify which advantages does your company have
a. Valuable
b. Rare
c. Costly to imitate
d. Non-substitutable
iii. Value Chain Analysis
1. Outsourcing
a. Outsourcing describes a firm’s decision to purchase a value-creating activity from an external supplier. Outsourcing has become important, and may become more important in the future, for two reasons:
2. Describe the value chain activities and customer value your company has created. All areas of the value chain can help firms deliver value to customers.
3. Creating value through Value Chain Activities
a. Supply-chain management
b. Operations
c. Distribution
d. Marketing
e. Customer service
4. Creating Value through Supporting Services
a. Finance
b. Human resources
c. Management information systems consist of activities
f. External Environment
i. The general environment
1. Please discuss the following factors that have an impact to the industry
• Demographic • Political/Legal • Sociocultural
• Economic • Technological • Global • Sustainable Physical
2. The general environment is composed of elements in the broader society that can indirectly influence an industry and the firms within the industry. But firms cannot directly control the general environment’s segments and elements.
ii. The industry environment
1. Please run through the Porter’s Five Forces for the industry
•Threat of New Entrants •Power of Buyers •Power of Suppliers
•Intensity of Rivalry •Product Substitutes
2. The industry environment is the set of factors—threat of new entrants, suppliers, buyers, product substitutes, and the intensity of rivalry among competitors—that directly influence a firm and its competitive decisions and responses.
iii. The competitor environment
1. Competitor analysis represents the firm’s understanding of its current competitors. This understanding will complement information and insights derived from investigating the general and industry environments.
2. Sum up lessons learned from your external researching. This section of the paper concludes with a discussion of competitor analysis. Firms need to collect competitor intelligence in order to analyze the future objectives, current strategies, assumptions, and capabilities of rivals. Different techniques can be used, but firms should only use legal and ethical practices.
g. SWOT
i. After you have captured the strengths, weaknesses, opportunities and threats – share with me what does this mean and how will you use this information to help you with your recommendations.
h. Existing corporate-level strategy
i. Business-level strategy
j. Company’s structure and control systems
i. Your recommended strategies should fit with their existing structure and control systems
k. Recommendations for the future
i. Make sure you provide recommendations that will fit with their existing structure and controls
ii. PLEASE NOTE: This section has the most points, you have to dig deep, provide examples and share what you learned from your chapter readings.
l. Conclusion
m. References
i. Remember to include your textbook and Peer review journals.
Here is the rubric of how I will be grading your final papers:
Final Case