Critical reading of the Colin Kaepernick “I’m The Man” commercial for Beats

CES 436 – Black Masculinities
Spring 2020 – Guerrero
Cultural Analysis #2 (50 points possible)

For Cultural Analysis #2 you will be doing a critical reading of the Colin Kaepernick “I’m The Man” commercial for Beats. (link provided below)

https://www.youtube.com/watch?v=2-j4n-sna6Y

Discussion Requirements:

ν How does the visual framing within the text express certain understandings of Black masculinity/manhood?
ν How does the narrative framing (either the advertisement script, the lyrics, or the dialogue) within the text express certain understandings of Black masculinity/manhood?
ν Which part of this cultural text speaks the most to you? Why?
ν How do you think the representations in this text conform and/or challenge stereotypes about Black masculinity/manhood?
ν In your discussion please refer to at least one course text, supplementary reading, film, or term/concept as you build your analysis.
ν NOTE: Your analysis should be a cohesive essay and not simply a list of answers to the above questions.

Format Requirements:

ν 2-3 pages, double spaced (1.5 pages is not 2 pages.)
ν Your assignment must include the required heading detailed below.
ν Your assignment must be proofread.

Name
CES 436- Spring 2020
Professor Guerrero
Title of assignment