Alcoa & the Auto Industry Case Study
For the Final Exam Course Project, you will:
Prepare a “Creativity and Innovation” assessment on the Alcoa & the Auto Industry Case Study. The assessment will be a minimum of 5 pages double spaced in APA format. Your assessment must also include a cover sheet, reference page, proper citations, and free of misspellings.
Leverage the information contained in the textbook, weekly lectures, assignments articles, videos, etc..
This project does require that you conduct research outside the scope of the textbook, weekly lectures, assignments articles, videos, etc.
Be creative and innovative in your assessment and solutioning and demonstrate the knowledge you gained throughout the course.
The following elements must be incorporated into your assessment:
Identify and describe why their aluminum alternative was innovative;
Explain if or how Alcoa leveraged its creative resources (i.e., RBV, etc.);
Discuss who or what was the catalyst for creative change in the organization’s strategy;
Identify and discuss a process, product, or service that Alcoa may or may not need to reset;
If a reset is necessary, formulate an innovative and or disruptive alternative as the solution;
Review and discuss Alcoa’s implementation plan and recreate their implementation plan from your perspective;
Identify and discuss which of Alcoa’s innovative characteristics align best with which strategy (i.e. traits, trends, fringes, etc.);
Identify and discuss which theory of change they align with most closely and the data analytics used to support their innovative strategy;
Identify and discuss which change management plan aligned with their strategy (Lewin’s 3-Step Model, ADKAR, Kotter 8-Step Model, etc.);
Identify and discuss the Alcoa’s implementation strategy (i.e., Four-dimensions of behavioral implementation strategies, buying innovation, outsourcing innovation, creating innovation, or starting an autonomous organizations).
