Brief: Business Environment Analysis

To assess your ability to analyze the environment of an industry from the internal, political, economic, societal, and technological perspectives.

View the following videos on various business environments, including both internal and external environments:

Internal

Political

Economic

Social

Technological

Pick two of the environments you would like to further research for this assignment.(the two environment are economic and social ) or even technology you can substitute with one if you would like so its just two.

Use the industry you selected in Week 2 of this course (The Industry is TOURISM and Country is KENYA)

Conduct research to identify political trends, patterns, and consistencies in the two business environments for the industry you chose to research national and global levels.

Write a 1-2 page business brief. Follow the Business Brief Guidelines. Use section headers appropriately. Include at least two references from the MBA Journal List. Your brief should include the following:

Briefly orient the reader to the industry that you have selected.

Describe the key trends, patterns, and consistencies in both of the environments you researched.

Identify important synergies or convergences among the trends, if any exists.

Select what you believe is the most critical trend, pattern, or consistency related to your industry’s future success from among all the trends, patterns, and consistencies you have identified. Explain why you think this is the most critical to the industry.

Analyze what you believe will be the major impacts of this most critical trend, pattern, or consistency on the industry over the next five years.