E-commerce

BACKGROUND

Mimitos is a pet store that has different stores in Madrid, Barcelona, Valencia and Seville.

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It works with the best brands in the market for animals and the conditions of all kinds of food, accessories, toys, cleaning products, etc. for all sorts of pets.

Besides, I have developed its own line of accessories and toys, always taking into account the highest quality for the safety and happiness of the pet.

Given the success of the business, Mimitos has decided to go one step further and create an online store to satisfy the most significant number of customers and to go much further.

FORMULATE

1. List and explain what benefits Mimitos will obtain with the creation of a website and online sales platform.

2. Carry out a SWOT analysis of Mimitos that will help you diagnose the current situation of the company within the sector.

3. You are in charge of creating the Mimitos website. Present a plan that details:

‒ What steps will you follow?
‒ What should you keep in mind?
‒ What loyalty programs will you propose to the company?

Create a guide to the steps to follow and the recommendations before any election that has to be taken, justifying the actions and decisions made. You must not forget the needs of the company and its characteristics to carry out a good project.

4. Using Amazon and eBay as references, carry out research on the aspects that affect their security systems and legal elements for online sales. Detail and compare the results of your search.

5. Where do you think the future of e-commerce is headed?

6. Choose a company that you consider relevant in online commerce and explain its current status and where it is heading.

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