Marketing

You can find attached the PDF reading “Matching the Product with the Audience When Marketing Yourself,”
About me: I am doing a bachelor in Finance, I am also working in a Financial and Accounting Office, I had my own business, a retail store selling clothes, crafts, photographies, canvas, art, jewelry, I am also trying to start a boat rental business in Miami, Florida.

Product/Audience Match Strategy
Part of Final Marketing Yourself Plan – Due at End of Term
As explained in the PDF reading “Matching the Product with the Audience When Marketing Yourself,” it’s critical to understand your product (i.e., your skills, attributes, personality, core values, etc.) and to
determine and understand your target audiences (i.e., potential employers, colleagues, customers, career
gatekeepers, etc.).
For this assignment, you’ll work to outline your potential target audiences, determine what those audiences
desire, and then decide how you’ll match your product with your target audiences. Using either a paragraph,
outline, or table format, do the following:
1. List Current Audiences. List various audiences (at least 8) to whom you currently market yourself
on a daily, weekly, or other periodic basis. These might include potential employers, current
employers, friends, family, teachers, various societal segments, social groups, customers,
colleagues, employees, store personnel, vendors/suppliers, social media audiences, etc. Don’t
forget that these audiences might be face-to-face, online, over the phone, etc. For each audience,
be extremely specific as to who this audience is. Don’tjust say “store employees” when you can say
“the early morning employees at the Starbucks that I go to every weekday.” Don’t just say “my coworkers” when you can say “my co-workers Cristina, Derek, and Victoria who work in the cubicles
next to mine.”
2. Importance of Current Audiences. For each of the 8+ current audiences, provide some insights
as to why each particular audience might be important to you in your marketing yourself efforts.
How can impressing each audience help you?
3. What Current Audiences Want From You. Finally, for each of the 8+ current audiences you listed,
write down at least three characteristics (features, attributes, skills, traits, values, etc.) that they
would desire in a person such as you. Although there may be some similar traits or characteristics
across the audiences you listed, each audience likely will desire some unique characteristics as well.
4. List Prospective Audiences. Your next step is to add at least three new “prospective” target
audiences to whom you would like to market yourself in the near or distant future. Again, they can
be potential employers in a particular industry, friends, social groups, customers, fans, readers, etc.
While it’s good to be specific as to the industry, type of people, etc., you don’t have to be as specific
as you were in Step 1 because you may not know the details of these audiences yet.
5. Importance of Prospective Audiences. As you did in Step 2 with your “current” audiences, for each
of the 3+ “prospective” audiences, provide some insights as to why each particular audience might
be important to you in your future marketing yourself efforts. How can impressing each audience
help you?
6. What Prospective Audiences Want From You. For each of the 3+ “prospective” target audiences,
write down at least three characteristics (features, attributes, skills, traits, values, etc.) that they
would desire in a person such as you. Because you may not really know these audiences very well,
you may end up estimating this section more than the other ones. Nevertheless, consider what
characteristics would be important to each audience.
7. Product/Audience Match. Now consider how well you’re matching your Product You with the
desired attributes of the (at least 8) current audiences and the (at least 3) prospective audiences
that you listed. Discuss the matches as well as the discrepancies (the instances in which you don’t
match).
8. Changing Product You. Discuss what you can do to have a better match between your various
target audiences and the product (set of attributes, traits, etc.) that you’re offering. How can you
change your Product You as well as your Personal/Professional Brand to better market yourself to
these various audiences? This section consists of a set of self-improvement recommendations.
Assignment Sections
1. Cover Page: Name, Panther ID, Major, Minor, Certificate(s), Assignment Title
2. Introduction: Discuss the purpose for a Product/Audience Match.
3. Product/Audience Match Analysis: This is where you’ll put the analysis from the eight steps
above.
4. Synthesis and Summary: Discuss what you learned from this exercise. What did you learn about
target marketing? What did you learn about your own audiences? What did you learn about
yourself? Synthesize your learning from the various parts of the assignment and create a summary
that you can review in the future.
Assignment Formatting
Submit as a PDF file upload. Document should use Times New Roman 12-point font with margins not
exceeding 1-inch. Length of assignment is approximately 2-4 pages.

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