A prime example of an external environmental factor that impacts marketing plans is the covid 19. Before that we could consider the trade war between the US and China as another example of an external environmental factor that impacted marketing.
Chose a product or product category that is of interest to you (Pick one that you are interested to learn about or think you know about since you will be using this for other assignments as well). Think about a company in that category that you want to analyze. Discuss one specific external environmental factor (Political/Legal, Economical, Social/cultural, Technological, Environmental, Competitive) trend that you believe is having or will have an impact on how the company markets the product. How will your competitors fare given that they are subject to the same external environmental factor that affects you. Will the impact on them be the same as your company or different? Provide links to videos or other resources that you think help make your case.
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