Visual Analysis

Visual Analysis
English 1102

OBJECTIVE: Compose a rhetorical analysis of some image; the composition should argue for a particular interpretation of the image.

1. Select an image (advertisements propaganda, public health campaigns, memes, movie posters, paintings, photographs, graffiti, flyers, pamphlets, t-shirts). Moving images are also allowed.

2. Consider the following elements of your image:

• The rhetorical situation of the image, including the author, audience, purpose, context, tone, genre, design, constraints, and exigence
• The rhetorical strategies, or how the image is composed to produce a specific effect (use of color, layout, contrast, etc.)
• The rhetorical appeals (ethos/pathos/logos), or ways the image seeks to engage its audience

3. Compose a thesis that argues your interpretation (i.e. a particular way of viewing the image) based on the choices made in its construction.
Requirements: A 3 page visual analysis including
□ An image to work with
□ A thesis that argues for a specific interpretation of the image
□ Several detailed supporting examples from the image
□ Discussion of the rhetorical appeals used in the image
□ A coherent organizational structure that supports your thesis (with introduction and conclusion)
□ A clear connection between your way of viewing this image and its context
□ A strong sense of audience
□ MLA citation for all sources (including the image(s)) in attached works cited page
□ Proofreading and MLA formatting