L’Oreal’s INDUSTRY ANALYSIS: THE EXTERNAL FACTOR EVALUATION (EFE) M
This is the 3rd part of a project based on L’Oreal. I am attaching, a completed example of a Starbucks paper and the 1st two parts of the project. Also the instruction to this specific part but here is a summary of it.
EFE
1. Choose 6-10 external factors for analysis (total factors will depend on the nature of the industry)
2. Four pages or less (not including chart)
3. Chart must begin the assignment and be on one page only
4. For each factor write a paragraph or two as necessary discussing the nature of the factor, how it will impact the firm, and its importance to the future strategy of the firm (i.e., tell me why you assigned the rating score that you did).
5 Each and every factor included MUST have a citation and be external to the firm…remember, if the firm controls the factor, by definition it is internal and thus should NOT be included in this assignment.
