Marketing : Form or Function
Product Differentiation: Is it Form or Function? In 1896, the architect Louis Sullivan coined the phrase, “form ever follows function.” Does that tenet apply when differentiating products?
Is it form, an emotional reaction consumers have with a product’s design or aesthetics, as with cars or clothing?
Or is it function, a product’s purpose and performance, as with smart phones?
Here is what I would like you to do for this discussion:
Take a position. What is the key to product success? Form or function? Defend and explain your position.
Then select a product that supports your position and describe how its form or function differentiates it from competitive products.
Discussion Instructions
This discussion is intended to help you further explore and think critically about the information you are reading and viewing. You are expected to be an active participant in the discussion, and meet the minimum criteria of one (“main”) substantive initial posting of around 150 – 200 words and several thoughtful, well-supported responses of approximately 100 – 125 words. Each discussion response must be spell checked, well-written and cite references in support of arguments
