Marketing Plan

Individually you will create a Marketing Plan for a business idea, product or service of your choice. You are creating this new business or product. You may not use an existing one currently sold in the market place. You can improve upon a current product but you most show how this is different than what is currently being sold.

You will focus on identifying a target market (consumer or business) whose needs are not currently being met, not being met satisfactorily or even recognized. You should also think about competitive offerings, and how your offering will be communicated and delivered.

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Plan
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay

Follow the sample marketing plan outline below when completing your project. Make sure you title the sections.

Sample Marketing Plan
1. Executive Summary
2. Company & Product or Service Description
3. Identifying the mission/vision and core competencies of your company should help in creating your new product.
4. Goals: marketing goals for the business, product or service. Make sure goals are measurable.
5. Situation Analysis (factors affecting both your company/product/service) – This is an external environmental analysis and you should include at least 3 different factors with good detail. You will also discuss current competitors in the marketplace (do not say you do not have any competitors – every product/service does. It may not be a direct competitor but if consumers don’t buy your product/service what would they buy (or not buy))
6. SWOT analysis for your business/product/service
7. Segmentation factors (at least 2 different categories) leading to defining the Target market.
8. Positioning Plan –what position will the product take in the marketplace?
9. Marketing mix plan in good detail:
1. Product
2. Price
3. Place
4. Promotion
10. Implementation Plan (for your new product)
11. Evaluation and Control (for your new product)

Supporting information you may want to include (may be integrated within text or included as appendices): mock-ups of packaging/product, advertising, promotions, any helpful tables, charts, graphs, etc. You do not have to include all of these things – only what you feel is important to your plan.

Homework Sharks
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

All our papers are original and written from scratch. We will email you a plagiarism report alongside your completed paper once done.

Free Revisions

All papers are submitted ahead of time. We do this to allow you time to point out any area you would need revision on, and help you for free.


A title page preceeds all your paper content. Here, you put all your personal information and this we give out for free.


Without a reference/bibliography page, any academic paper is incomplete and doesnt qualify for grading. We also offer this for free.

Originality & Security

At Homework Sharks, we take confidentiality seriously and all your personal information is stored safely and do not share it with third parties for any reasons whatsoever. Our work is original and we send plagiarism reports alongside every paper.

24/7 Customer Support

Our agents are online 24/7. Feel free to contact us through email or talk to our live agents.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

We work around the clock to see best customer experience.


Flexible Pricing

Our prces are pocket friendly and you can do partial payments. When that is not enough, we have a free enquiry service.


Admission help & Client-Writer Contact

When you need to elaborate something further to your writer, we provide that button.


Paper Submission

We take deadlines seriously and our papers are submitted ahead of time. We are happy to assist you in case of any adjustments needed.


Customer Feedback

Your feedback, good or bad is of great concern to us and we take it very seriously. We are, therefore, constantly adjusting our policies to ensure best customer/writer experience.

× Contact Live Agents
Verified by MonsterInsights