Marketing Online Store Retailer Analysis eShopper Experience

I am not worried about including the Powerpoint just the 5 page paper itself.

This assignment involves you being a ‘Mystery eShopper’ at an online food store of Publix. The objective is to evaluate the overall online marketing used by major retailers and research their target market(s) and competition. After considering a few eCommerce sites, you should select a single one and gather your information. You must select a major retailer, not a local merchant.

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Here is an excerpt of the items you will be graded on:

Appraisal of the website layout and design 15 points
Description of visual merchandising techniques; videos, eSamples, etc (images please!) 15 points
Who are the intended target market(s). Please research and define demographics and buying behaviors. 30 points
Competition, who are the major rivals in this market space (include market share graph based on annual revenue). is a good place to start your research. 30 points
Summary, concluding thoughts/recommendation 10 points
Your presentation will be a set of PowerPoint slides detailing an explanation of your observations to the following items. You should limit the use of bullet points… visit for some useful PowerPoint tips.

References and citations must follow the proper APA format. 5-6 pages doubled spaced.

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