e-business case study

Submit a completed MS WORD file of this document.
This report should be no less than 900 words in length and not more than 1500 words in length .
Be sure to carefully follow all the instructions below in order to receive the best mark.

1. Introduction (2 marks)
Copy and paste the web site address of a Canadian eBusiness. Make sure the website you are researching for this assignment is not a big online store (like Canadian Tire, Best Buy, HBC), bank (like TD, RBC), insurance (like Manulife), or any very large enterprise (like Amazon, Etsy, eBay). Find online stores that are unique in their product offerings and small companies are always good to research on. Write a brief description of the business and what you will be covering in the assignment.

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2. eBusiness (web 2.0) Principles & Concepts (9 marks)
Find at least three examples of eBusiness principles & concepts that apply to your site. Look through our previous discussions to get ideas. Explain which principles the examples illustrate and what benefits they provide to both the user/customer and the firm/organization.
Be sure to include working links in your assignment to example pages!

3. eBusiness Models (9 marks)
In your opinion, what is the primary (most important) eBusiness model for the site?
Explain and justify your choice.
In your opinion, what are two secondary eBusiness models for the business?
Explain and justify your choices.
Be sure to include working links in your assignment to example pages!

4. Search Engine Optimization
Look at some of the keywords (and keyword phrases) that have been incorporated into these pages (view menu > view source or something similar in most browsers)

Imagine some of the keyword phrases that potential customer/users might type into Google. Experiment with Keyword Phrases to create an optimized list of keyword phrases by checking Keyword Search Popularity using Google Trends: https://trends.google.com

a. (1 mark) Copy and paste the original Title and Description from the Home Page of the site you have chosen.
b. (5 marks) You must come up with a list of at least ten or more two+ word phrases (ex. Toronto colleges, colleges in Toronto). These should not include the name of the organization or web site. Take a screenshot of your Google Trends list and chart and include it in your report. Provide a brief explanation as to why you choose these keywords/phrases.

c. (4 marks) Based on some of the Keyword Phrases that you chose, come up with a new title and description for the home page of the site you chose. Make sure that at least some of the phrases are incorporated into this title and description (highlight these phrases with bold or underlines). Briefly explain your choices.
Total Marks 30

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