case study for hilton

1. Your mastery of concepts acquired during the semester and their practical application;
2. How well your ideas are communicated;
3. How well you use the quantitative tools and matrixes in support of your suggestions.
Your final project- Strategy Case Study should be a minimum of 10 pages double spaced. All matrices are incorporated in the text where appropriate and will count towards the number of pages, but should not straddle two pages. Font size is 11 points, pages are numbered consecutively, and a cover page is included in the page count but not numbered. The use of headings and sub-headings is mandatory as it helps the clarity of the presentation. Please use APA style for in-text citations and references.

Subject: Hilton
This written case analysis should be prepared in conformance with the following steps:

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STEP 1 – Using the matrices and instructions on the EXCEL template (20 points):
1. Prepare an EFE Matrix to summarize the most important external factors (Strategy Practice 3 &4, Writing Assignment 2 provided)

2. Prepare and IFE Matrix to summarize the most important internal factors (new)

4. Prepare a CPM Matrix and describe attributes of our most important competitor (Writing Assignment 2)
5. Prepare a SWOT Strategy Matrix – Identify at least 2 of each: SO, ST, WO, WT Strategies (Exam 2)
6. Prepare a QSPM to evaluate three (3) of the strategy alternatives you came up within your SWOT analysis (Exam 2)

STEP 2 – Based on the above prepare a case study that is presented as follows (80 points):
1. Introduction (Write this last)
2. Critique the Vision & Mission Statements for Hilton (Strategy Practice 2 & Writing Assignment 1). Write an improved and new vision and mission statement.
3. Three long-term SMART goals. (Exam 2)
4. Three long term strategies to meet those goals (Exam 2)
5. Factors to consider for implementation: Financial (Writing Assignment 3) and operational (use IFE to determine what these issues will be)
6. Ethical and Social responsibility considerations related to your recommendations (Exam 3)
7. International issues related to your recommendations, if applicable (Exam 3)
8. Conclusion (Exam 1, Module 1 PPTs)
9. Matrices (1-5 above)
10. 10 References – Listed in APA Format

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