Rever Engineering Project – Part 3
Using the templates below, or the template of your choice:
Identify the distribution channel(s)
Identify the “channel strategy”
Identify channel “sell-in” strategies
Identify the corresponding internet-based application of the product or service (i.e. how is the product or service is positioned and presented through disintermediated communications on the enterprise’s web site, and social media channels)
Submission Instructions:
Prepare and submit the above as a marketing plan using the templates provided or your own template. PLEASE NOTE-you are to include the topics within the assignment instructions, not those provided in the template. The template is ONLY A GUIDE FOR FORMATTING PURPOSES.
MINIMUM of TWO pages in length and AT LEAST two sources.
Keep in mind this plan should be written as an internal document to the standards expected from a marketing department when submitted to top management. Typically, millions of dollars are involved in the management decision to “go to market” The plan should reflect this level of attention to detail.
