Assignment Details – Please reach out if you have question and please read the details of the assignment carefully. I am attaching the rubric also. I have included 4 of the resources and you are going to need to find 2 more, preferably healthcare related.
This is for an American University so please make sure to check double check your grammar. For this assignment, please take an interview (can be made up from you) form an American Healthcare Advocacy Group (here is a list of groups http://www.startguide.org/orgs/orgs07.html), director, or CEO. It does not have to be a large company. Please see below for assignment details.
The interview should answer the following questions. – You can make up answers
How does your organization approach corporate/crisis communication? (Internal & External)
How does your team approach social media and technology advancements for communication?
How important is change management to your organization?
How to team keep communication authentic during COVID-19?
The purposes of this assignment are to (1) deepen your understanding of various aspects of organizational communication and teaming practices through an in-depth analysis of one organization; and (2) hone your research, interview, and writing skills.
Your task is to identify one organization (see what the organization I want profiled above) and to analyze its communication, including its use of teams and how they factor into communication systems.
This is a formal third-person academic paper. You will refer to yourself as “the researcher.” Your paper will include the following sections, which will also orient your research and your interview questions.
1. An introduction that describes the organization, including its purpose/mission statement, what products or services are provided, branding information, etc. Provide a description: purpose/mission statement, what they produce, location, members/workers, claim to fame, etc.
2. Three sections that describe
a. Messaging and Sensemaking through website and other forms of communicating information, both internally and externally.
b. Building Relationship and Community while Acknowledging and Appreciating Differences.
c. The organization’s approach to Social Media and Technology Advancement. You may integrate your findings about the use and effectiveness of teams in the above sections or create a fourth, whichever is more appropriate for this particular organization.
3. A Summary of your communication analysis and learnings.
APA, 6th or 7th edition. Guidelines and formatting must be used.
Make sure you are correctly identifying all sources. Make sure you put quotation marks around any direct quotation.
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