Marketing Expenses, Perceptual Map, and Organizational Chart Analysis

Marketing Expenses, Perceptual Map, and Organizational Chart Analysis

This project consists of different parts you will complete each week that build on each other.

Go to the Strategy Club website and review the Sample Strategic Plan for Colgate-Palmolive (2019) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.

Part I – Marketing Expenses versus Rival Firms

· Go to the Investor Relations page on your company’s website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.

· Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.

· Prepare a comparative data table to consolidate this information.

· Prepare a 500-750-word report to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies.

Part II – Perceptual Map

· Refer to the information on Perceptual Maps in Chapter 7 of the David text starting on page 226.

· Follow Steps 1 through 5 in Chapter 7 and create a Perceptual Map similar to that in Figure 7-11 (page 227) for your team’s company.

· Utilize your Strategic-Planning Template to develop the Perceptual Map for your company.

· In 100-150 words, summarize the information in Steps 4 and 5 in Chapter 7 and how it influences the firm’s strategy choices.

Part III – Diagramming Existing and Proposed Organizational Chart

· Refer to Chapter 7 to learn about effective organizational charts.

· Develop an existing organizational chart for your selected firm. As described in the chapter, use numbers in your chart. Always number executive positions as shown in the David text to reveal reporting relationships.

· Develop a new and improved organizational chart for the firm. You may want to change the list given, adding and deleting positions as you deem necessary as well as changing certain titles. Follow the chapter guidelines and do’s and don’ts in devising organizational charts to assist you.

· Write a 250-500-word overview to detail the specific changes, associated costs, and recommendations you made.

Submit all parts of the assignment as one deliverable.

Be sure to cite three to five relevant and credible sources in support of your content. Use only sources found at corporate websites, or those provided in Topic Materials.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines.