samsung

BACKGROUND

Effective management of the cross-cultural interface is a critical source of competitive advantage for international or global firms.

TASK
You are required to;
1. Select one business organisation of your choice agreed with your lecturer that is already participating in international/global markets or wishes to do so in a specific foreign market.

2. Critically evaluate through the use of relevant examples how potential opportunities and risks of doing business in a cross-cultural environment can be effectively managed.
3. Critically analyse relevant management responses that can/have been undertaken by the selected company to realise the opportunities offered in the market selected in relation to cross-cultural issues.

4. Please suggest practical and justified recommendations about how the firm selected can achieve the cross-cultural proficiency essential in successful international/global business ventures.

 LO1: Demonstrate a critical understanding on the main features of the international business environment and its main institutions
 LO2: Understand the nature of multinational firms as an institutional structure for the conduct of cross-border trade and investment; the key factors including the political, social, and economic and other configurations that support cross-border trade;
 LO3: Analyse the key decisions that multinational firms make in relation to the choice of markets and entry strategies and the different modes of engagement with international markets and explore the interconnectedness between these and the economic, legal, governmental, political, regulatory, cultural and other environments in which expanding companies operate;
 LO4: Conduct informed research into international business issues and apply theoretical insights to the analysis of such issues in the context of a complex international business environment.