THE RELEVANCE, APPROPRIATENESS AND EFFECTIVENESS OF EXPERIENTIAL MARKETING BY UK BEAUTY AND PERSONAL CARE BRANDS

status: REVISION Client: This is a very mediocre abstract. It needs major improvement. The writer clearly does not know the variables involvef. I want it changed completely. Client: I just went through the Discussion and Conclusion chapter. They are explained all wrong. They are not connected to the first half of the dissertation at all. The writer is talking about God knows what in the discussion chapter and conclusion. Ask the writer to go over the entire dissertation and understand it first and then write these chapters. They were a joke! Tell the writer to write discussion and conclusion exactly like sample dissertation Z0972832.pdf Same amount of references need to be used. Same format needs to be followed. Same level of formal writing and critical analysis needs to be done. Client: The discussion and conclusion chapters have pathetically been written. He has to write the entire discussion and conclusion chapters again. It should not be similar to what he sent right now. I want it changed completely INITIAL INSTRUCTIONS I’ll do the SPSS part myself. Will only need the writer to develop questionnaire questions and I shall conduct analysis on SPSS. The writer will need to explain the results and discuss them in the analysis/results and discussion sections. It needs to have a pilot study as well. A questionnaire needs to be made using existing scales. The references used should be at least 3 star rating on ABS journal guide 2015. Contents: Abstract/Executive summary list of figures list of tables 1 – Introduction Background to the Study Statement of the Problem Purpose of the Study Research Objectives Research Questions 2. Literature Review 3 – Methodology Theoretical framework Pilot Study 4 – Analysis/Results 5 – Discussion 6 – Conclusions and Recommendations Recommendations Limitations Areas for further study 7. References 8. Appendices

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