Ethics Essay

Ethical Issues in International Marketing Essay

Ethical issues and decision points arise routinely in business at both the organizational and individual level. To more effectively navigate through ethical issues, professionals should develop a personal perspective on ethics in the workplace before being confronted by an issue and should understand how ethical decision making occurs in an organization.

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To prepare for this assignment, each student will review the discussion of ethics presented in the textbook as well as carefully read Marketing Ethics Reading.pdfPreview the document.

Then, the student should prepare one document in which the following is provided:

an update of the statistics provided in the article
a 500-word essay (approximately) that presents an analysis of a current (within the last 6 months) ethical situation that a company has confronted related to marketing in a global setting or context using the Framework for Understanding Organizational Ethical Decision Making found in the Ferrell piece.
a reference list for articles used to identify and understand the current ethical situation being analyzed by the student. Articles should be from business databases offered by the University Library and should referenced according to APA style.

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