Reply to the attached students discussion board . The instructions for the reply is as follows:
Review another class member’s target audience. Is it well defined using Andrews & Shimp’s (2018) suggestions: behavioral (past purchases), psychographic (needs, values, and attitudes), demographics (age, sex, income, and ethnicity), and geodemographics (where consumers reside)? Include one quote from Andrews & Shimp in your discussion. To ensure everyone gets a peer review, pick one that has not yet been reviewed, if possible.
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