The project format: Microsoft Word or PDF Hotel Research Paper (team work) For your report, you will chose a hotel and explain the hotel’s organization and operation. The report will be submitted to Turnitin in week 11 by the class start time. In the chart below, you will see how to structure your report. It will be 1,500 words for a team of 5, excluding the cover page, outline, and references. This makes approximately 1 content page per person. No extra pictures and graphics unless they are originally made by you and please follow the APA requirement. Please try to be analytical rather than descriptive and use examples to illustrate your point. 55-people research paper structure Topic 1 2 3 4 5 Cover Page Executive Summary Table of Contents X X X 1. Introduction X 2. Information about hotel: 2.1 Property History 2.2. Property ownership model (chain, franchise or independent and what it means to be a particular ownership model) 2.3 F & B outlets (importance of having the F & B and what does the hotel offer) 2.4 Banquet Department (importance of having the banquet department and what does the hotel offer) X X X X 3. Marketing: 3.1 Marketing 4 Ps 3.2 Competitive set (2-3 hotels in the same area, with similar rates and services and how your property compares to those hotels) 3.3 Describe target markets of your hotel 3.3 Social media use by your hotel X X X X 4. Tourism programming (how the hotel works with local tourist organizations to promote destination) 5. Conclusion X X References X Mechanics of the report: o Executive summary, table of contents, introduction and well structured sections o Logical, well developed content o Explain rather than describe o Conclusion o References
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