Assignment 1: Evaluating Investment/Module 3

Scenario: You are an investor who is looking for a publicly-traded company in which to invest your money. You must choose a company that has not been used in previous course work.

Based on publicly available information you are to do a strategic analysis of the company. There is no page length; however, all components listed must be included. Please use 7th edition APA headings within the paper to identify components 4-10, and a separate References page. Follow the provided APA writing template.

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Tips: Clothing companies do not make good choices because their reporting dates do not match standard reporting of economic data. Use the Attached Checklist as a guide to ensure your selection meets expectations. This is for your use only.

The result of your research will be your opinion, backed by your analysis, and evidence (use 7th edition APA). You will provide specific reasons why you would personally invest in this company, as well as why people wish to be employed at this company. What makes it attractive to employees and shareholders? You are evaluating the company for your possible investment.

Ensure that you select a company that has data available for conducting the needed analyses.


Academic Integrity Page (Attached)-Use for each essay assignment
APA Title Page (7th edition)
Introduction paragraph
Conclusion paragraph
References Page
After the introduction begin your analyses with…

an industry analysis;
a competitive analysis in which the company operates,
a financial analysis comparing the firm to comparable peer firms;
an evaluation of the company’s financial status and prospects;
a revenue forecast for the company using statistical and economic tools;
a leadership analysis (confidence in ethical leadership), backed by theory from MBA readings.
Remember to add a conclusion paragraph where you bring everything together to make the last impression.
Include the overall strategy of the company which is important to your assessment of the firm’s prospects, i.e. look at the functional strategies, i.e. leadership, ethics, innovation, globalization, marketing, technology, financial, human resources, manufacturing, etc. employed.

You may choose to utilize these analyses and others as relevant in a traditional: Strengths, Weaknesses, Opportunities, and Threats (SWOT) format, or choose another option.

References Page: Provide hyperlinks or other relevant information in your references so that readers can locate your sources. Use 7th edition APA.

A minimum of 5 academic references pulled from your course readings and other credible sources (along with data source citations) must be used and incorporated as citations throughout your paper. All assignments are automatically uploaded to SafeAssign. Please check your report and amend accordingly until final submission demonstrates that academic integrity has been supported. A rubric is aligned with this assignment which will be used for scoring.

The company chosen is Ford Motor Company

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